Showing posts with label Ads and Commercials. Show all posts
Showing posts with label Ads and Commercials. Show all posts

Saturday, December 17, 2011

Unique Christmas Gift Ideas ... With A Twist!

Since I haven’t blogged in a while and Christmas is coming up, I thought I might recommend some last minute Christmas gift ideas.

1. Ad Nauseam: A Survivor’s Guide To American Consumer Culture
Edited by: Carrie McLaren and Jason Torchinsky

I am half-way through reading this book and I love it! Originally I almost decided not to purchase this book because I discovered that it was a compendium of material from Stay Free! magazine, which I had never read nor heard of for that matter. I assumed that this book would not be appropriate for me as I am unfamiliar with the magazine, but I am extremely glad that I took the chance and bought it. I especially enjoy reading it now in the month of December – somehow reading a book about the tactics advertisers use sell products and the negative affects the media can have on society feels a little bit like rebelling against the commercialization of Christmas!

Indigo.ca price: $15.16
Amazon.com price: $11.49

There are probably many other books that are enlightening about advertising and the media.  I would recommend buying such a book for someone, but as this is the only such book I have read, this is the only one I can recommend by name.  Maybe you can even find one that talks specifically about the commercialisation of Christmas!  Somehow, a book about the media and advertising seems like an appropriate, albeit a tongue-in-cheek, gift to give.

2.  Humanitarian Gifts

World Vision is a humanitarian organization that focuses on emergency relief, education, healthcare, economic development, and the promotion of justice.  It is one organization through which individuals can sponsor children, and during the holiday season, people can buy a gift for individuals and families in need.  Many of these gifts such as goats, pigs, and chickens, can allow families to become self-sufficient.  Other gifts besides animals and agriculture involve healthcare, education, shelter, water, and business.  The gifts vary in price range, and some will multiply, as businesses and organizations will match your donation.  You can give this gift yourself, or if a friend or loved one is willing, you can give the gift in their name.  You can even make a request on your Christmas wish list for a friend or family member to buy such a gift in your name.
For more information, and to browse the Gift Catalogue, visit the following website:
World Vision is not the only humanitarian organization that is accepting gifts this holiday season.  If you would like to find another organization, you can try UNICEF, OXFAM, The Red Cross, and probably many others.

3.  The Lump of Coal and The Latke Who Couldn’t Stop Screaming
Author:  Lemony Snicket
Though I am an adult, part of the reason I love Lemony Snicket’s children’s books is because they are unlike ANY books I read as a child.  Not only are they hilarious, but he is the first writer I have ever read that really does the unexpected and challenges conventions – not just in terms of plot or characters, but in what the audience expects.  For example, I once read a book by him in which I discovered that there was something funny written in the small print of the copyright page.  I don’t know about you, but I certainly don’t think to read the copyright page of a book to see if there is something funny hidden in it, and that’s why I think it is such a brilliant idea!  It’s like a DVD Easter Egg, except in a book!  When it comes to subverting the reader’s expectations, these children’s books are no exception.

An Excerpt from The Lump of Coal:

“The holiday season is a time for storytelling, and whether you are hearing the story of a candelabra staying lit for more than a week, or a baby born in a barn without proper medical supervision, these stories often feature miracles.” 

Written by:  Lemony Snicket
Illustrated by:  Brett Helquist
Amazon.ca Price:   $10.82
Amazon.com Price:  $10.39

An Excerpt from The Latke Who Couldn’t Stop Screaming:

“It is very frustrating not to be understood in this world.  If you say one thing and keep being told that you mean something else, it can make you want to scream.  But somewhere in this world there is a place for all of us, whether you are an electric form of decoration, peppermint-scented sweet, a source of timber, or a potato pancake."



Written by:  Lemony Snicket
Illustrated by:  Lisa Brown
Amazon.ca Price:   $10.47
Amazon.com Price:   $6.11 and up

Both storybooks are humourous and appropriate for the holidays, the second even teaching about the history of Hanukah, despite its label as a Christmas story.

4.  Think Geek
 Stuff For Smart Masses    www.thinkgeek.com

I discovered products from Think Geek when I was doing an online search for products I’d seen on The Big Bang Theory.  I love the things Leonard and Sheldon have such as a shower-curtain with the periodic table of elements – very appropriate for two physicists!  I should note that I haven’t yet purchased anything from this website, so I am not recommending these products or the website from personal experience; I’m simply recommending them as products I find interesting and unique.  For example:
Gingerdead Men Cookie Cutter  $4.99 

5 inch gingerbread cookie cutter with skeleton impression!  This could be a fun gag gift for doctors, nurses, surgeons, chiropractors, physiotherapists, X-ray technicians, or maybe just someone you shop for who can appreciate something out of the ordinary.


Caffeine Mug  $6.99 

 8 oz coffee mug with a diagram of the caffeine molecule!  Obviously this would be appropriate for coffee connoisseurs (and by that I mean addicts).  This would be especially appropriate for those caffeine lovers who have some knowledge of chemistry.
Giant Plush Microbes  $8.99 each

Stuffed animals for people who like science!  When I saw these I fell in love.  I do not own any of these myself but I do hope one day to start collecting these adorable microbes such as E. Coli, Cough, Flesh Eating Disease, and Bad Breath!  There is also a Red Blood Cell, Brain Cell, Nerve Cell, Stem Cell, and – possibly my favourite of the cells – a Sperm Cell and Egg Cell!

I think these are so cute, funny, and creative that I not only want them, but I actually wish I was the one responsible for the creation of this product.  It isn’t often that I think something is that great.
Someone interested in science and biology might enjoy these lovable creatures, as well as people with a strange or morbid sense of humour!  For a list of the microbes available, click the following link:


5.  The Unemployed Philosopher’s Guild   
The Unexamined Gift Is Not Worth Giving   www.philosophersguild.com

Products from this website have a similar quality to those from Think Geek, but they seem to differ in that Think Geek seems to cater to lovers of science and technology, The Unmployed Philosopher’s Guild seems to cater more to lovers of the humanities such as literature, history, philosophy, psychology, etc ...

I should note that I did purchase a product from this website in the past.  I purchased a pair of Freudian Slippers ($24.95) for my sister Claudia as a congratulatory gift for achieving her PhD in psychology.  For those who don’t know, Freudian Slippers are a pun on the term “Freudian Slip” which is an error in speech or action that unintentionally reveals unconscious thoughts.  As for my experience with the website, when the slippers arrived they were slightly defective in that only one slipper had spectacles.  When I telephoned the company and explained the issue the company sent me a free pair of the same product free of defects.  I did not have to pay for the delivery or return the defective pair.  It is for this reason that I give the company a very positive review.
Here are some examples of products from this site that could make great Christmas gifts:
Lab Cutters $15.99 

Each set of cookie cutters contains a beaker, a flask, a test tube, and an atom.  Like the cookie cutters from Think Geek, these would be appropriate for someone who likes to bake and decorate cookies during the Christmas season, especially someone with an interest in science and chemistry, or perhaps just someone with an unusual sense of humour and a taste for the unexpected!  Get it?  A taste for the unexpected ...?

Wonderland Passport Notebook  $3.95

This comes with travel tips and an official passport information page!  Other Passport Notebooks include Oz, Neverland, Camelot, The Garden of Eden, Paradise, Hell, Nirvana, Utopia, Pangaea, Plato’s Republic, and The Unconscious!  I love the diversity of this product.  I think it’s a creative and fun idea for fans of the appropriate works of literature and like the Giant Microbes from Think Geek, this is a product I wish I developed myself.  I love that this item seems to blur the boundaries between reality and fantasy/literature.



Now that I am noticing all the potential passport destinations, I am starting to wonder if I should have decided against the book I bought for my sister Claudia, and instead presented her with the passport to Hell.  Hmm ... that still might be suitable for another time.


6.  Philosophy and Pop Culture Series

When I enjoy a work of fiction, I usually think it’s so great that I have to spend time analyzing it and picking it apart to find out what important messages it has in it.  Ask my brother Geoffrey.  He knows I can’t watch a TV show or movie without over-thinking it.  But if you ask me, a work of fiction is truly great if it can be dissected and analysed.  For anyone who thinks likewise, I recommend the Philosophy and Popular Culture Series.





I get a lot of enjoyment out of these because I feel like they really talk a lot about the major issues in the respective works.  For example, Mad Men and Philosophy discusses a lot of real issues in advertising that come up on the show and True Blood and Philosophy discusses prejudice. 
Similarly, I think there is also a Psychology and Pop Culture Series, of which the only book I currently have is The Psychology of Harry Potter.  I can definitely recommend this book, as well as A Taste of True Blood:  The Fangbanger’s Guide.  I think all of these works are available at Amazon.com and Amazon.ca, and I also purchased some from Chapters.

Even if the TV and book fans you know aren’t particularly analytical, I would still strongly recommend such analytical works to a casual reader who might be a big fan of a particular series or novel.  The chapters are essays written by individual authors about diverse topics, and reading each chapter in order is not necessary.  Not only do I get a lot of enjoyment out of these books, but I think they allow me to appreciate their respective works of fiction even more.  I also hope that they inspire people to think critically about the works of fiction they enjoy and to think deeply about what messages those works teach their fans.






7.  Homemade Mixed CDs

If you know how to make a mixed CD using your computer and have whatever programs are necessary to do so, one great personal gift you can give a loved one is a mixed CD with a particular theme.  For example, if know someone who truly appreciates laughter – or someone you think should lighten up a little – you could make them a comedy CD filled with funny songs.  For sources of funny songs you can look into Saturday Night Live, South Park, and comedians Adam Sandler, Sarah Silverman, and Mario Cantone.

NOTE:
Try to arrange the songs in a suitable order, and be sure to make a nice album cover for the CD case.  Don’t forget to write out the list of songs on the inside sleeve of the cover either, unless of course you would like them to be a surprise.

Other possible themes for mixed CDs include songs from the 50s, 60s, 70s, or 80s, songs to listen to while exercising, relaxing songs, and love songs.
If you would like to make a mixed Christmas CD for a friend or loved one, here are some of my suggestions for songs to include:

1.  Trim Up The Tree (How The Grinch Stole Christmas)
2.  Mr. Grinch (How The Grinch Stole Christmas)
3.   Whoville Theme (How The Grinch Stole Christmas)
4.  We Are Santa’s Elves (Burl Ives- from Rudolph The Red-Nosed Reindeer)
5.  Jingle Jingle Jingle
6.  Christmas Time Is Here (Charlie Brown Christmas)
7.  12 Days of Christmas (The Muppets)
8.  Nuttin For Christmas (Shirley Temple)
9.  Marshmallow World (Darlene Love)
10.  Christmas (Darlene Love)
11.  What Christmas Means To Me (Stevie Wonder)
12.  Someday At Christmas (Stevie Wonder)
13.  Feed The World (Band Aid)
14.  The Chanukah Song (Adam Sandler)
15.  Snoopy vs The Red Baron (The Royal Guardsmen)
16.  Step Into Christmas (Elton John)
17.  Last Christmas (George Michael)
18.  O Holy Night (South Park)
19.  Christmas Time In Hell (South Park)
20.  Mr. Hanky The Christmas Pooh (South Park)
21.  Wonderful Christmas Time (Paul McCartney)
22.  Happy Christmas (John & Yoko)


Well, these are my only ideas for now.  I hope they were useful, though I think it may be a little late in the holiday season for them to be of much help for this year.  If anyone has any comments or criticisms I would be glad to read them, along with any other unique gift ideas.

In case I can’t write again until after the 25th, Merry Christmas, and Happy Holidays!

Saturday, July 16, 2011

The Shocking Truth - What a 26-Year-Old Girl Really Wants For Her Birthday

Yesterday was my birthday ... I am now 26. About a month ago, I typed out my birthday list for my family and posted it on the fridge. No sooner had I done so than I immediately began to regret not adding certain requests. It occurred to me to reprint the list with the necessary amendments, but I concluded that I had already asked for so much that it wouldn’t be practical to add anything more.
Nevertheless, I have had a lot more time to think about what I want for my birthday in the last month, and feel that I should definitely list my desires somewhere. So here it is – for anybody curious about what a 26-year-old girl really wants for her birthday, keep reading for some shocking insight:

What A 26-Year-Old Girl Really Wants For Her Birthday

1. PEACE AND FUCKING QUIET!

For the last few days, this has been what I have wanted more than anything else in the world and the one person who constantly refuses to give me this gift is my mother. I love my mother very much and I know that she loves me too. But she is getting longer and longer-winded and, for some reason, louder and louder! I would give anything to not have to hear the conversations she has with my dad in the kitchen while I am in my bedroom with the door shut trying to sleep.

2. A Brain for My Dad

This is something I have wanted since the age of 9 or 10, the age where it really dawned on me just how ignorant and thoughtless my father actually is. After watching a documentary a few days ago, I told my dad about what I learned – apparently every atom in our bodies was once inside a star that exploded. This means that we are literally made of stardust! I thought this was amazing, so I informed my dad of this newly learned fact. I should have guessed that he wouldn’t believe it. He thinks that God created the world in 7 days, that we came from Adam and Eve, that evolution is untrue, that science is “a lotta bullshit,” and yet continues to take his medication, use light bulbs, surf the web, and drive an automobile. Yes ... science is a lotta bullshit ... it never gave us anything useful!

3. A Limit Placed On My Dad’s Sneezing

Everyday my dad has sneezing fits at least twice. And these fits contain 10 or more sneezes. If they were politely covered up or relatively quiet I would not have such a problem with this. But when my dad sneezes it sounds like he’s screaming! Is that really necessary? I realize people can’t control their sneezes, but couldn’t they control their voice to a certain degree when sneezing? Every time he sneezes, I want to loudly yell “SHUT UUUUUUUP!”

4. Laws Passed Regarding Annoying Commercials

I am starting to think that annoying commercials are dangerous to the sanity of the public, not to mention prejudiced against the elderly and people with health problems. Anyone unable to work or participate in certain kinds of activities might spend a great deal of time in front of the television. While the programs available may be annoying themselves, the commercials that interrupt them make me want to brutally destroy the television! They are loud (Gillette Fusion Proglide), repetitive (DejaView shows), sexist (Axe Hair Products), poorly acted and scripted (Bump It), mind-numbingly stupid (IntelliEAR), obnoxious (ShamWow and Slap Chop), and lastly, by using excerpts of popular songs they ultimately “promote” their product by ruining a song for the public forever (Swiffer). Some senior citizens like my mother and people with disabilities like me and my brother rely on television at times when we are too tired or physically unable to occupy our time otherwise. It’s bad enough that the shows available appeal to the lowest common denominator, but to subject us to these mindless commercials is unusual cruelty. I wouldn’t be surprised if long-term exposure to these ads actually kills more brain cells than dangerous drugs. I think there should be strict laws passed against mindless, meaningless, boring, loud, repetitive, ads and that if a commercial breaks a law no more commercials for that product can be aired. If anyone could pass such legislation as a birthday gift to me, I would be forever grateful.

5. Better Quality Programming

While I do not despise television shows as much as the commercials that molest them and their viewers, I do long for better quality programming. I want more documentaries about diverse topics aired all day every day: like I said, some people with health problems may rely on television to occupy their time so only airing complete garbage is insulting and cruel. Some people are smarter than to be satisfied with The Jerry Springer Show, which is really just the modern-day equivalent to the barbaric carnival freak shows of the past. Here are the following TV shows that I do enjoy – executive producers take note:

>;- Great Thinkers Of Our Time (The Mark Steel Lectures)
- History Bites
- Art Attack
- Twin Peaks
- LOST
- The Twilight Zone (1950s)
- True Blood
- Pushing Daisies
- Mad Men
- Doctor Who
- Daria
- The Big Bang Theory
- Alienated



6. Cameron Diaz and Julia Roberts to Stop Smiling On Camera
Okay, I get that these two actresses are famous and attractive, and I get that they appear in chick-flicks. I also get that they have nice smiles and everything but, after a while, seeing their lovely smiles ALL THE TIME lowers their uniqueness. Every time I see a commercial for a dumb chick-flick featuring one of these women, I feel like the voice-over should really just say “See this guy make this girl this happy!” Alternatively, the voice-over could also say, “You probably identify with this girl so if you see this movie, this is how happy it will make you feel!” Even scenes not shown in the ads seem to show these actresses unnaturally happy at moments in the film that don’t seem to be that special! Am I the only one who’s noticed this?!
There are probably other actresses who could show their teeth a little less also.

7. Prohibition on Re-making Old Movies

Apparently some people are way too cool to like any entertainment that was not created this year. Anything old is just disgusting! Well, that attitude is really great for business because that means that the movie, fashion, music, and television industries can recycle anything and still make money off of it! Think about it: if the public is too cool to try and watch older movies such as Halloween, Clash of the Titans, and King Kong, then studios can re-make them employing famous actors of the day and using modern special effects and technology. Then the movie-goers will automatically assume that the hotter actors and better affects mean that the film will be worth seeing, that it would be like taking something old and crappy and making it better! Well ... it’s not. For those of us who can appreciate older movies and aren’t so easily distracted by special effects and beautiful people it feels like HARDLY ANY MOVIES ARE BEING MADE.
Think about it. Imagine for a moment that there was a portion of the public that did not want to see ANY re-made movies and ONLY preferred the originals ... think of how little a selection of movies at the theatres there would be for such an audience! People who are unafraid of entertainment from the past still deserve to have movies geared towards them. If a studio re-makes a film, I think they should have to re-interpret or add something to it so that those of us who enjoyed the original can still enjoy the re-make.

I think that’s all for now. If I can think of any more birthday list amendments I will certainly add them.

Saturday, January 22, 2011

Ads For Proactive Solution Insult Your Intelligence

I have to speak out about this. Proactiv Solution commercials totally insult the public's intelligence! Maybe I'm just noticing this because I've become so interested in AMC's Mad Men, a show about an ad agency - but I have been paying a lot more attention to ads lately, particularly those that use ridiculous tactics.

Ads for Proactiv Solution feature celebrity endorsement, but it’s clear that the endorsements are scripted in such a way that they specifically use and rely on the public’s perception of that celebrity – even if those perceptions are false. It’s as if Proactiv Solution knows that many people identify celebrities with the characters they play and their portrayals in the media, and thus assumes that everyone is ignorant enough to do so.

For example, one ad features actress Jenna Fischer who plays receptionist Pam Beasley on NBC’s The Office. Her character is one who works nine to five, Monday through Friday at a desk in an office. Her character is one who has to get up early, get ready, drive to work and be there at a specific time just like many average working people. Now, I’m not saying that actors and actresses don’t have to do this as well while they are filming, but I think their schedules might be a tad different than average people.
If you watch her Proactiv Solution commercial below, you will see that Jenna Fischer emphasizes the time she has had to spend in the morning concealing her acne. I find this odd since it implies that she has a regular nine to five, year-round job that she has to wake up early to get to. She’s an actress ... even if she does have to wake up early to get to her job, there is a make-up artist at the set who puts make-up on for her when she gets there ... she wouldn't even be putting on her own make-up!



It's clear to me that Proactiv Solution assumes that the public will see the receptionist Pam Beasley from Dunder Mifflin rather than the actual actress who plays her, and is actually counting on the public to have such a misconception in order for their ad to work!

So far, I think every annoying Proactiv Solution commercial has done this, however subtle.

For example, one version with singer Avril Lavigne states that she "doesn't let acne push her around." Of course she doesn't! She's wearing a leather jacket in this ad, so obviously she's really tough! Even people who don't know much about her know that she's been seen in "tomboyish" and punk clothing, which people probably associate with nonconformity, boldness, and toughness.

Usually when companies use celebrity endorsements, it seems like they aim the ad at fans who might wish to be like those celebrities, and thus people who know a little bit about that celebrity. Proactiv is doing the opposite. The ads are geared to everyone, so they rely on assumptions the public makes about specific celebrities due to their portrayals in the media, the characters they play, the clothes they wear, or the way they appear in magazines.

Bottom Line: I've been somewhat curious to try Proactiv Solution myself but every time I see one of their commercials I realize I can't bring myself to give money to a company that assumes I'm stupid enough to associate celebrities with stereotypes.